Nike social media analysis

Nike social media analysis. Nike released its latest financial results on Thursday evening. The overall brand conversations have been negative, with a net sentiment of -4. Dec 10, 2022 · The company could also focus on expanding e-commerce operations and leveraging social media platforms for greater customer engagement. Trendspotting is the act of pinpointing upcoming trends before they're mainstream. Currently managing a team of talented writers. 2 billion. The #Breaking2 event was hosted on a closed course with no spectators in sight, but the company also took a revolutionary approach to their event using Twitter, Facebook, Instagram and YouTube , rather than a paid television broadcast event. It is also indisputably one of the most successful brands in the world, with a brand value of $33 billion. The ad focuses on women in sports and all of the moments considered “crazy” by some, but monumental from the perspective of achieving equal rights for men and women. Jan 27, 2021 · Walk down any city street, and it will only be a matter of minutes – maybe even seconds – before you spot a Nike Swoosh. In this post, we analyse the brand’s different publications to demonstrate how the right choice Here are a few important lessons that you can learn from Nike’s strategy and social media customer service examples . Grounded in uses and gratifications theory, consumption emotion theory, and temporal orientation framework, this study conducted an online survey among social media users in the United States (N = 940) to examine how individuals’ motivations, emotions, and Nike Social Media Analysis. While the “Dream Crazier” ad does not have such a roller coaster ride in terms of Oct 4, 2018 · One of the brands finding success with Instagram's Stories is Nike, as Jackie Titus, the brand's global head of social strategy, described the feature as "central to all of our social content strategy and planning. Additionally, a SWOT analysis will be conducted to evaluate Nike, Inc. Impact Report represents the ambition of the entire company to move the world forward through the power of sport. 2) New Media Marketing. A word cloud is an image made up of words in which the size of each word indicates its frequency. The brand is always looking for innovative ways to connect with its audience. Customers are significant because they affect sales revenues in the footwear, apparel, and equipment market. Oct 18, 2021 · For Nike to reach new customers using social media, I formulated a recommendation based on the four different reasons to utilize social media. Katarzyna wrote content about mentions monitoring, sentiment analysis, and brand strategies. In the case of Nike Inc. We will analyze the iconic “Just Do It” campaign and its impact on social media, highlighting user-generated content and viral moments associated with it. We’re the leading sports brand in the world because we keep athletes at the center of everything we do. Dean (2021), there are In 2021, Brand Finance ranked Nike as the most valuable apparel brand globally. message, specifically through Instagram. 1191 Words5 Pages. ”. Adidas' social media data performance. Nike is a global sports apparel giant, renowned for its iconic swoosh logo and innovative products. With input from former NFL player and founder of Go Big Recruiting Ross Tucker, this paper reflects the communications strategies used by Nike Mar 29, 2024 · Here, we understand the power of social media platforms and how they are seen as modern marketing tools. The company's social media platforms have gained widespread engagement. Kaepernick’s "Dream Crazy" and (later, " Dream Crazier ," starring Serena Williams) were the least likely of Nike’s TV ads to be interrupted in the last two years. Sep 18, 2019 · On TV, the "Dream Crazy" ad was viewed 134 million times, representing 5. The average number of likes and comments per Instagram post created by Nike is 105. Create a compelling tagline. We’ll show you the brand’s top social media campaigns and why each captures the hearts of its audience. SWOT analysis of Nike's landscape . Street Journal, Nike’s flagship digital revenue increased 84% at the end of the 2022 fiscal year’s second quarter. The account gained -458454 new followers in the four last weeks. For over 3 years, she's been taking part in developing an AI media monitoring tool. Jun 22, 2023 · This SWOT Analysis of Nike outlines the connections among business strengths, weaknesses, opportunities, and threats (the SWOT factors). (CDA) to examine how Nike uses narratives of personal empowerment, to shape their brand's. Of the 95 percent Feb 1, 2022 · How Effective is Nike’s Social Media Strategy? Report. Loading In October 2020, in the middle of a global pandemic that had infected 188 countries, causing record sales Sep 4, 2018 · Critics took issue, reacting by posting videos on social media of themselves burning Nike products. Furthermore, the following NIKE: Social Media Analysis & Audit. Nike’s social media strategy goes beyond promotional content; it fosters a sense of community and inspires conversations. Through the Power of Community, NIKE, Inc. May 31, 2022 · Social media marketing: The effect of information sharing, entertainment, emotional connection and peer pressure on the attitude and purchase intentions, GSTF Journal on Business Review, 5 (1), 62-70. Nike which is one of the world's top 10 Fashion brands plays a key role in today's sports and athletics apparel Nike Social Media Analysis. nike publishes content mostly about Fitness & Gym, Shopping & Retail, Clothing & Outfits. We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes May 6, 2022 · Here’s what you can get from the Nike social media marketing strategy. That’s not how they roll. Mar 3, 2023 · Nike: Business Model, SWOT Analysis, and Competitors 2023. g. Moreover, Nike try to use social media and special marketing campaigns to reach new audience and interact with them more directly. Additionally, Nike could further improve their labor practices to rebuild consumer trust and meet ethical standards. Inspire and empower women. May 18, 2018 · Case Study Excerpts from The Essential Guide to Digital Marketing. How to engage stakeholders effectively with different social media platforms is an important topic in strategic communication research. Apr 18, 2024 · By using social media sentiment analysis for Adidas vs. A very important strength in the SWOT Analysis of Nike is their superior marketing. 4 billion on a quarterly basis, marking a modest but welcome 1% increase on a YoY basis. According to a recent report by Brandwatch, Adidas features in over 6 million images and Nike features in over 5 million on social media each month. It has a strong presence on social media and other digital platforms. 9, the peak brand mentions occurred . NIKE, Inc. It is a common way to visualize words frequency in a document. Dec 1, 2018 · Abstract. Nike's social media sites, like Instagram, Twitter, and Facebook, are always used to share a wide range of content Mar 24, 2024 · An Overview of Nike. As of Sept. Oct 22, 2022 · Nikes’ official Instagram page is one of the most dominant with 150 million followers, followed by Facebook with 33 million, and lastly, Twitter with a following of 8. Nike knows that Instagram is a hotspot for trendy influencers and athletes. In 1982, Nike aired its first three national television ads during the broadcast of the New York Marathon. Through inspiring stories, behind-the-scenes glimpses, and Sep 3, 2019 · Nike case study: influencer marketing. With over 75,400 employees, Nike is one of the largest employers in the world, and its presence in the global economy is undeniable. 1) Analysis of the social media presence and activity of three players of a particular industry in a particular market. Dec 7, 2020 · The American sportswear giant’s success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything. With the Presence Point higher more 96% of brands, Nike is one of that most recognizable sports brands in the World. For example, if the emphasis is on the Instagram profile of the company, and look at recent publications, it becomes evident that the most valuable comments are left by users dissatisfied with the quality (Figure 1 Aug 26, 2023 · Nike’s global commitment to accessibility and relevance is demonstrated by its ability to adapt its strategies to address different cultures, urban and rural lifestyles, and emerging markets. Since the announcement of the ad on Sept. 1 Having identified the dynamics and effectiveness of each social media platform, Nike applies a unique social media strategy that Nov 8, 2017 · It seeks to inspire people who strive to excel on their own terms, to realize personal goals and achieve their moment of greatness. Opportunities: • Expansion into developing countries and new markets The Nike social media strategy Nike’s consumers are the younger generation between the ages of 15 and 45. This increase in sales gains and profits was due to “ strong sales from Plans start at $1,000/month. This paper examines about the social media marketing in Fashion brands. Nike’s social media is anything and everything done right by a major brand’s marketing team. One of the key parts of the Nike advertising strategy is advertising through television ads and other social media forms with affiliate marketing. For the 7 th year in a row, Nike has been ranked the world’s most valuable sports brand. Nikkei is one of the largest global companies in the world, reigning in billions of dollars in revenue a year; it also has one of the largest marketing budgets since it is such a recognized brand. We go from a scene at “London Gym Dec 16, 2023 · Nike had over 75,400 employees in 2020. Outstanding Marketing. Oct 9, 2019 · Conversely, social media activists (e. Partner with influencers. 62 billion in 2022, equivalent to 58. The annual NIKE, Inc. Nikkei was first known as Blue Ribbon Sports founded by a track runner and track coach from Oregon; It later acquired the Apr 18, 2023 · In this blog post, we will explore how Nike utilizes IMC principles to create emotional responses, build brand resonance, and leverage the best digital and social media platforms for their Jul 5, 2023 · In the case of Nike, the branding agency would have helped design and implement strategies to encourage consumer storytelling, whether through social media, dedicated platforms, or other channels. This blog article delves into Nike's business model, providing insights into how the company operates and generates revenue. I will also explore the tools used by Nike to. " Aug 17, 2022 · SWOT Analysis: Nike Social Media Presence I have chosen to look at Nike’s Instagram as it is one of the most popular channels in the world at the moment and majority of Nike’s Target audience has a presence there. Nike leverages the unifying power of sports to promote its CSR agenda in three key areas: diversity and inclusion, community investment, and environmental sustainability. 8% of Nike’s TV ad exposure going back two years. 30, according to its earnings report last month. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. freq =20, colors ="red", 0. communicate and spread social and political life through Instagram. Dec 1, 2023 · Content Marketing. Unmetric's social media analytics tool allows you to analyze the competition and benchmark your efforts to gain social media intelligence and insights. In terms of marketing, Nike is well-known for its digital prowess, as evidenced by its dominance in social media and influencer collaborations. Social media has further promoted consumers' willingness to shop on social media buying platforms, which greatly reduces the hassle of finding a product on a social media post and then having to search for it on the web. Nike reportedly spent about $4 million on paid TV ad buys for the Kaepernick campaign, but generated $7. It was found by Bill Bowerman and Phil Knight in the year 1964. Social media has gained popularity as an advertising tool over the past five years, and most companies, nowadays, use them to promote their brand and products. By leveraging influencers and content marketing, Nike maintains a strong digital presence and drives sales through its e-commerce platform. Let’s take an example of the biggest sports brand Nike, having a value near $16 billion. Releasing these Kanye West collaboration series in limited numbers seems to be working really well for the brand THE KAEPERNICK IMPACT. All plans include: Data from All Major Social Networks. Nike SWOT Analysis. Its online communication strategy of Nike is unique and memorable. Meanwhile, earnings per share beat expectations significantly ($0. Within the report, there is a specific emphasis on how effective Nike has implemented social media marketing in comp In this thesis, I present a critical discourse analysis. Apr 15, 2021 · 2. 4% of the world's population [5]. Yes, Nike’s social media strategy is effective. , Shaun King, Charles Robinson) commended Nike’s marketing team for providing Kaepernick with a platform post-NFL to accentuate the core values Sep 25, 2018 · The social media firestorm was a mix of praise and criticism towards Nike. Nov 29, 2023 · Nike has partnered with top TikTok creators and influencers to promote new shoe releases. Here, Nike puts out captivating and moving applications like the Nike app. Revenues reached $13. Their expertise in crafting compelling narratives and creating emotional connections would have elevated the consumer participation aspect of the Dec 12, 2023 · Beyond driving sales, Nike’s social commerce strategy has also served as a powerful tool for customer engagement. 2 billion for the 2022 Sep 20, 2023 · 1) Advertising. Aug 23, 2023 · This analysis explores the Political, Economic, Sociocultural, Technological, Legal, and Environmental aspects that impact Nike’s operations and market presence. Both brands have a staggering number of followers, subscribers, and likes on social media. Nike+ (Innovation) Nike doesn’t do anything by halves. Because Nike had a higher neutral %, it proves this brand has better customer satisfaction, despite Adidas having more positive remarks. 3M followers. Nike has encouraged its followers to share their own stories and Feb 28, 2024 · In September 2023, about 34 percent of UK sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. The ad's creators wanted to communicate how one person can Oct 4, 2021 · Nike is a company known for its various products and services associated with various young and trendy trends. . Nike may be making fewer commercials, but Nike has balanced it out by heavily focusing on digital marketing. 5 billion in 2023. Nike, the study concluded: Sentiment analysis is one of the most vital components for text and data mining. Jul 31, 2020 · Two years ago, Nike had another viral hit with its “ Believe In Something ” campaign starring sidelined NFL quarterback-turned activist Colin Kaepernick, who is also featured in the “You Can Feb 17, 2023 · Nike has a successful presence across all social media platforms, and it has more than 300 social media profiles. Feb 1, 2023 · Conclusion. Over the course of its near 50-year life span the logomark has become a ubiquitous addition to our visual landscape, so easily identified that for half of that time it has stood alone, without supporting typography, to represent the Nike brand. Following up on the very popular Dream Crazy commercial starred by Colin Kaepernick, Nike just released the new women-oriented Dream Crazier commercial narrated by Serena Williams. 2. Advances Toward a Better World for All. So, if you want to view the SWOT analysis of Nike, see the complete diagram below. Discovering Nike’s strengths, weaknesses, opportunities, and threats is crucial. They have a powerful presence on Instagram, Facebook, and Twitter, amongst other platforms, with highly engaging content that appeals to their followers Nov 28, 2023 · Social media analytics help marketers with a number of tasks, from informing their strategy to planning campaigns and inspiring content ideas. Trendspotting. Stand for social causes. Part 3. in 1971. 5% of spend and 8. Positive sentiment and a high Reputation Score provide an advantage over competitors such more Adidas. Due to its Diversity, Equity & Inclusion. No Restriction on Audience Size. Apr 28, 2023 · Our analysis of Nike's social media influence has shown us some important things. 5% positive within sentiment-categorized mentions Jan 7, 2019 · Buying decisions of the consumers today is based on social media posts on different platforms. is an American multinational trade and distribution empire engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Jun 28, 2023 · Nike also has their own trademark, “Just Do It. The company depends on this data to find out on which social media platforms Nike users hang out and develops a marketing plan to provide value to them on those platforms. The Engagement Rate is 0. This success depicts the appropriateness of strategies and goals in relation Oct 26, 2021 · Nike’s Corporate Social Responsibility and Sustainability program resonates with the company’s core belief that “sports can change the world for the better. I bet the moment you thought of Adidas, you visualized the famous logo and the iconic slogans "Impossible is nothing" or "Adidas is all in. Unlimited Users. One aspect is Nike’s great marketing campaigns focused on positioning products carefully, selling heart-warming stories, not just products, ensuring a smooth online shopping experience and using the full power of social media marketing. Nike’s Political Factors. 3 million as per recent data analysis. Social Media and Digital Influence. 1. But the commotion around the campaign has generated at least $43 million in free advertising for Dec 25, 2022 · Analysis of Nike’s social media accounts Nike’s social media strategy has been building on the strength of its brand voice for many years now, and it shows in their social media posts. Now, Nike has also stepped up its online social media game and digital marketing efforts to engage directly with its audience and foster connections with the community. Nike, Inc. Eventually, social media analysis turned out that Nike scored a major win with Kaepernick Ad. The account is used for promoting Nike’s products, sharing customers experiences, getting complaints and suggestions from customers, and engaging with consumers on their experiences using Nike’s products. Oct 7, 2019 · Nike’s other trending topics didn’t culminate in a PR crisis and revolved around releases and reviews of new sneaker models. Nike is an American multinational corporation that engaged in the design, development, manufacturing and worldwide marketing and selling of Jan 14, 2021 · On the strength of its websites and mobile apps, the company’s digital revenue jumped 84% in the quarter ended Nov. An online article analyzed the reaction of users on Twitter during the time of the Colin Kaepernick Ad event (Terry,2018). 7%. Jul 24, 2013 · The Chosen. According to Brand Finance, the brand value of Nike grew by 9% to reach $33. Nike directly employs over 79,000 people and indirectly employs countless others Jul 6, 2020 · The aim of this project is to evaluate the impact of social media, digitalization and marketing strategies of one of the topmost sports brand in the world: Nike Inc. It is the world’s largest supplier Dec 14, 2022 · Fig. A technique known as content marketing is the creation of material in a number of forms, including. library (wordcloud) # Create a word cloud in red with min frequency of 20wordcloud (corp_refined, min. Nike’s approach to social media incorporated shared and owned aspects of the PESO model. “Find Your Greatness The film” shows people from around the world training, playing and competing, with the common thread that the locations featured are all called London. The audience size of nike is 306. One-line summary Nike transformed its marketing strategy by embracing key digital strategies such as data analytics, social Dec 14, 2017 · Social Media Strategy: Nike, Adidas, Puma. As for Adidas, all the buzz on social media was to do with the release of YEEZY Boost 350 V2 sneakers. as blogs, flims, and social media postings, in order to increase awareness Sep 19, 2022 · 4. There are five major benefits of tracking social analytics: 1. 03%. This statistic is a powerful reminder of the company’s reach and impact. 2) After analyzing their activity in at least four mainstream social media platforms, compare the results and state your conclusions (benchmarking). Mar 18, 2019 · The campaign also helped Nike see a 2:1 ration of earned media to paid media, according to Kantar Media. Mar 7, 2023 · Marketing document from University of Technology Sydney, 12 pages, Executive summary The purpose of the white paper is to fully inform the reader about the company Nike and their direct competitor Adidas. At the same time, the rapid development of social media has brought opportunities to many sporting goods companies. Feb 28, 2023 · The company is undoubtedly successful in these areas, being the most valuable sports apparel company in the world, with a net worth of $189. 2. 1 Forecast of Nike's global market share in athletic footwear from 2011 to 2025 - "The Analysis of Nike’s Marketing Strategy from Social Media and Consumer Psychology & Behavior" Jun 20, 2023 · Nike’s corporate social responsibility strategy gives top priority to customers as a stakeholder group. iSpot measures second by second Sep 4, 2018 · When Kaepernick’s ad was released on Monday night, social media quickly lit up with excitement. Mar 18, 2021 · Nike is one of them. com for customized pricing. Nike initially launched this campaign back in 2011, but it has also been run in subsequent years. By examining these key factors, we can uncover valuable insights into how Nike navigates challenges and seizes opportunities in a highly competitive industry. The sheer size of Nike’s workforce in 2020 is a testament to the company’s success and influence. Sep 12, 2022 · The buzz was so evident that Nike got 57000 new followers on their social media handle, as against 12000 for Adidas during the Olympics. Sep 8, 2011 · Sportswear manufacturer Nike's Nike+ is a running aid that uses a sensor in its running shoes to measure the pace and distance of a user. 7 million followers, 6980 likes and has posted 37,300 tweets. is an American multinational corporation. Note that I’ll be focusing on Nike’s organic Jan 30, 2022 · Nike is no exception, and an in-depth analysis of its social networks allows marketers to identify the main trends among customers. Established in 1964 as Blue Ribbon Sports, the company is now one of the world’s biggest players in the athletic footwear market. Sep 28, 2021 · This case study’s purpose is to research the public relations methods used in the 30th anniversary of the “Just Do It” Nike social media campaign featuring prominent NFL figure Colin Kaepernick. 4 million brand-related Nike mentions translating into a staggering 133 billion potential media impressions. 3, through Sept. , these stakeholders’ interests include high-quality products and reasonable prices. Nike has more followers than Adidas on Instagram and YouTube, whereas Adidas has more followers on Facebook and Twitter (Figure 1). The #kickstok hashtag drives organic user generated content showcasing Nike shoes. " But for Nike, the cinematic, TV-first ads it's traditionally known for don't always work on Instagram, whether in feed or in Stories. Sep 4, 2023 · Section 4: Successful Case Studies of Nike’s Social Media Strategy will showcase specific campaigns and initiatives that exemplify Nike’s prowess in social media marketing. Each month, over 1000 influencers tag @nike on Instagram. It marked a switch from traditional advertising to a greater focus on social media as the initiative premiered on Facebook, including a 90 second video ad which appeared online three days before it was finally shown on TV. Social media followers of Nike and Adidas as of April 2020. Email us at team@unmetric. 69 expected). Some applauded the company for taking a stand while others went so far as burning their Nike apparel to start a # Aug 1, 2013 · The paper investigates Nike’s target consumers, their direct-to-consumer operations, their recent success in e-commerce due to the COVID-19 pandemic, Nike’s social media strategies, and consumers’ reasons to support the brand, ultimately understanding and analyzing the marketing strategies that Nike has implemented and their effectiveness. But there was also a vocal contingent who staged their own protest, of sorts, in response. While Nike didn’t provide exact figures, it reported a 9% gain in total revenue to $11. 5. 36 billion, up from $10. 2K and 777 respectively. Nike is a leading global brand designing, developing, manufacturing, and marketing athletic footwear, apparel, equipment, and With millions of followers across various social media platforms, Nike has mastered creating engaging and shareable content that resonates with its audience. is a multinational corporation headquartered in Beaverton, Oregon, United States. Founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, the company officially became Nike, Inc. Nov 28, 2018 · Social media numbers. ” Until now, Nike is still considered one of the most successful companies in the world. Sales reached $10. The company is, without a doubt, ahead of its competitors when it comes to social engagement. We empower people through innovative products, services and experiences, engineered for the future of sport. Nike’s primary goal is to supply athletes with Apr 22, 2020 · With an athleisure approach sweeping social media trends and consumers, Adidas seems to fare better in the market. Nike is headquartered in Beaverton, Oregon, USA. Conversational Tone/Outline Goals: Nike is the most followed brand on Instagram and one of the most influential companies, that a vast number of followers and consumers follow. Nike, as the leading sportswear company around the Mar 19, 2023 · Nike’s use of social media platforms like Instagram, Twitter, and YouTube allows the brand to connect with consumers in real-time, creating a sense of immediacy and relevance. 6 billion in earned media value as a result. 1 billion in the same period last year, during a time the world will Twitter Social Media Analysis Nike’s official twitter account has 8. Feb 5, 2019 · In fact, the team at Nike (led by Social Media Manager Wes Warfield) handles more than 1,000,000 conversations per year across 200 different social media accounts. Range: According to B. Feb 28, 2022 · Learning #4: Leverage the Power of Social Media. By Shelby Noland, Jessica Curley, Maddy Jaramillo. The company has used social media to create interactive experiences, engage in two-way communication with its audience, and build a community around its brand. Apr 9, 2024 · In the fiscal year 2024, Nike reported a notable financial performance. is working to build a more diverse, inclusive team that reflects the athletes* and communities where we live, work and play. On the Instagram application alone, every post on average has over 2,000 Dec 5, 2018 · In this article I’m going to discuss how the brand uses the two largest social media platforms, Facebook and Instagram, to communicate with its diverse audience, share any interesting observations that I came across diving into the respective profiles and share some of its success stories. 9, there have been 12. Prioritize Prompt and Empathetic Responses. Data can be uploaded to the Nike+ community site, allowing Feb 1, 2022 · Nike. Figure 1 – Graph showing the number of followers, likes and subscribers across Instagram, Facebook Dec 14, 2022 · In recent years, a growing number of people have increased their awareness of leading a healthy lifestyle and joined the global fitness movement, which stimulates people's desire to purchase more satisfactory sports products. On its most negative day, September 4, Nike’s social conversation was only 28. The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. They collaborate with them to subtly promote their new shoe Apr 10, 2021 · Word clouds for visualization. Digital sales will make up about half of total revenue in the near future, the the total number of social media users is around 4. 98 vs $0. Nike exemplifies the importance of responding quickly and empathetically to customer concerns. ji fe hg bc pt ef ej cr uf zp